Event Producer
Esther Pronk
To create a successful event, it is important to be able to marvel, to imagine how spaces could look, to turn initial rough ideas and sketches into a memorable event. To understand how atmosphere works, how experiences are created, and how you turn a story into an experience. Our Event Team consists of creative makers, innovative thinkers, and decisive doers. Indispensable for a successful event! Discover who we are and what drives us.
| Job title | Event Producer |
| Mission at SugarFactory | Creating the coolest events, where the visitor's experience always comes first |
| What I do | I actively contribute ideas to clients, maintain an overview, and ensure that we always think ahead—so that every event is a success |
| Style | Reliable, structured, and to the point. You know what to expect from me |
| Why I love it | No two events are the same. Every day brings a new challenge and every production is a unique experience. |
| Signature move | A deal is a deal. I love clarity |
| Fun fact | I enjoy running and cycling. Exercise helps me stay sharp, even during busy event days. |
| Favorite event at SugarFactory | The 10th anniversary of the computer game The Elder Scrolls. Although I'm not much of a gamer myself, it was impressive to see how the entire factory had been transformed into another world. Every detail had been thought of: a total experience that was a feast for the eyes |