In 2013, Twitter opened its first office in the Netherlands. To introduce Twitter Netherlands, it organized the #TWNL Event at SugarCity in April 2014, specifically for Dutch brand, marketing, and media professionals.
The kick-off of Twitter Netherlands was a big event, with 300 guests invited and a true Twitter environment created in de Middenfabriek at SugarCity. Guests received a personalized Tweet shirt, there was Twitter nail art, and you could have your own #FirstTweet printed on a tile. The snacks and drinks were also Twitter-themed (think fresh fries with blue mayonnaise and Twitter blue ice cream).
During the Twitter Netherlands Event, the Dutch Twitter team was introduced, there was plenty of networking, but above all, a lot of tweeting. The event was a trending topic on Twitter that evening.
