The industrial character of de Middenfabriek was a perfect match for the O'Neill SS15 Event. The originally mysterious and raw location was decorated in an atmospheric and colorful way, providing the perfect backdrop for presenting the new O'Neill collection for 2015.
In June 2014, O'Neill presented its new 2015 shoe and clothing line at de Middenfabriek in SugarCity. This was not in the form of a fashion show, but as a total event framed by bands, DJs, and various stands where fun gadgets were available, bags were printed, and a barber was present… Everyone thoroughly enjoyed the cozy atmosphere, the surf vibes, and certainly the delicious drinks (including Donn beer) and the barbecue that took place in SugarCity's sunny courtyard, entirely catered by the best barbecue chef in the Netherlands: Meatsaver Barbercue.
