For the festival, we were looking for a location that was easily accessible by train and car—which is impossible in Amsterdam. We also wanted a location that was raw and rugged, so no fancy 'exhibition center'. We quickly settled on the former SugarCity factory buildings: they exude so much history and have such a cool vibe. The festival itself is also a bit rough around the edges, without too many frills. It would be strange to choose a polished location. SugarCity offers so much coolness, which also fits in very well with the Food Line-up Culy, Monique van Loon
Culy went offline for the first time during the Easter weekend of 2015, in the form of a festival. Culy is the online food inspiration website of the moment. The festival had to reflect the feeling of Culy.nl, but offline. In collaboration with the Food Line-up, the factory was converted into a culinary paradise, with both modern and retro decor and where scaffolding wood predominated.
De Middenfabriek and Pulppersloods were decorated with various pop-up restaurants and food trucks, including: the All-day Breakfast Club, Brandt & Levie, De Sapkar, and Meneer Temaki. In addition to delicious food and drinks, there were also various beer, wine, and cider tastings. There was also a real Food Pharmacy, and children could decorate their own 3D-printed ice creams while their parents enjoyed themselves at the Dilmah Tea & Desserts bar. De Binnenstraat served partly as an entrance and passageway and partly as a cinema, where visitors swooned over food documentaries.
The festival is expected to return in the spring of 2016.
Source photos: Culy.nl
Photographer: Sven Signe den Hartogh
Want to read more about the Culy Food Festival? Go to Greater Venues and Overdose.
