On November 4, Dirk and DekaMarkt held their "holiday presentation." During this day, the new luxury products for the holidays were presented to supermarket management. The day was divided into two parts: in the morning, the presentation for DekaMarkt took place, and in the afternoon, the presentation for Dirk.
De Middenfabriek was split into two parts. One part was set up as a reception area where guests were welcomed with drinks from Douwe Egberts and Heineken. The other part was transformed into a 'food market', where all the festive products were presented and could also be sampled by the guests. The cooking islands were used to prepare recipes published in the December magazine, which the guests were of course also allowed to enjoy.
In addition to all the delicacies at the food market, a humorous power speech was given by 'customer fanatic' Andre Troost, emphasizing the customer and customer friendliness. Andre Troost is a doer, he works on the basis of action and reaction and therefore interacts a lot with his audience.
This event was organized by MetService in collaboration with the technology supplier ShowEquipment.
