News

5 days 7 shows, in a raw, unpolished landmark dating back to 1863. Awakenings teams up w/ Chris Stussy, Amelie Lens, Indira Paganotto, Adam Beyer and Joris Voorn This…

World of Dinos chooses SugarFactory as venue for Europe’s largest traveling dinosaur exhibition. Amsterdam – 17 July 2024 – World of Dinos is excited to announce its selection of…

World of Dinos chooses SugarFactory as venue for Europe’s largest traveling dinosaur exhibition. Amsterdam – 17 July 2024 – World of Dinos is excited to announce its selection of…

Amid COVID-19, Project Playground emerged, uniting event industry leaders to innovate amidst adversity. In 2023, they reconvened for ’23 Choices’, centered around three major themes to be highlighted at…

As the curtains draw on the upcoming Eventex 2024 Global Awards, “Project Playground: 23 Choices” emerges as a frontrunner, boasting an impressive five nominations. John Linssen, Sales Manager at…

From various positions at ING to creating concepts and events through her own company. Right at the start of the conversation, it becomes clear that Sabine Fredriks, a new…

SugarFactory is pleased to announce Sabine Fredriks as its new managing director, as of 1 February 2024. She succeeds Denise Schimmel, the visionary founder of SugarFactory (formerly known as…

It’s time to get excited once again: the second edition of Project Playground awaits! After the success of the first edition, this second edition promises to be even more…