Senior Sales Manager
Bas van Doorn-Plomp
To create a successful event, it is important to be able to marvel, to imagine how spaces could look, to turn initial rough ideas and sketches into a memorable event. To understand how atmosphere works, how experiences are created, and how you turn a story into an experience. Our Event Team consists of creative makers, innovative thinkers, and decisive doers. Indispensable for a successful event! Discover who we are and what drives us.

| Job title | Senior Sales Manager |
| Mission at SugarFactory | Bringing the most talked-about and unforgettable events to our location! I want to make SugarFactory the hotspot for anyone looking for a unique, creative, and impressive event location. If you really want to create something special, then you've come to the right place! |
| What I do | As a sales manager, I am constantly looking for the perfect match between the customer's wishes and what we have to offer. Every event is unique, and I believe that only together can we create something truly magical. I contribute ideas, inspire, and ensure that every idea comes to life at de SugarFactory. |
| Style | Enthusiastic and seeing opportunities everywhere. |
| Why I love it | Because events are simply the coolest thing there is. The creative energy in the preliminary phase, working with all kinds of different people and parties, and ultimately creating an experience together that really makes an impression—that's magical. The excitement just before the start of an event always feels like a shared moment of anticipation and connection. That's what I do it for. |
| Signature move | "No" is not an option. |
| Fun fact | I love pickles. |
| Favorite event at SugarFactory | Without a doubt: the launch of the Lamborghini Temerario. This production was a textbook example of true collaboration—between colleagues, Lamborghini itself, and all our suppliers. Everything came together: creativity, precision, excitement, and spectacle. It was so incredibly cool to be a part of it. |