For exciting! events

10 October 2016

The Next Boyband from SugarCity

The music video of the Boys of 4U

The newest boy band of the Netherlands presented there videoclip last October. The boyband originated in the popular TV show The Next Boy/Girl Band. In the program two record companies compete against each other. One creates a new boy band and the other one focuses on the best girl band. On Friday, October 14th, they compete in the finals for the title Next boy band or Next girl band.

For the production of the music video was filmed in SugarCity for one day. Both the Pulppersloods as a part of the 2nd floor are visible. The unique light in combination with the industrial environment creates dreamy effect that is ideal for the clip.

Laatste nieuws

Awakenings announces new location and full line ups for ADE 2025

5 days 7 shows, in a raw, unpolished landmark dating back to 1863. Awakenings teams up w/ Chris Stussy, Amelie Lens, Indira Paganotto, Adam Beyer and Joris Voorn This…
News
| 25 July 2025

World of Dinos at SugarFactory

World of Dinos chooses SugarFactory as venue for Europe’s largest traveling dinosaur exhibition. Amsterdam – 17 July 2024 – World of Dinos is excited to announce its selection of…
News
| 17 July 2024

World of Dinos at SugarFactory

World of Dinos chooses SugarFactory as venue for Europe’s largest traveling dinosaur exhibition. Amsterdam – 17 July 2024 – World of Dinos is excited to announce its selection of…
News
| 17 July 2024

Disrupting the Current with Five Prestigious 2024 Global Eventex Awards: ‘Project Playground: 23 Choices’

Amid COVID-19, Project Playground emerged, uniting event industry leaders to innovate amidst adversity. In 2023, they reconvened for ’23 Choices’, centered around three major themes to be highlighted at…
News
| 7 May 2024

Backstage revelations of Project Playground: 23 Choices

As the curtains draw on the upcoming Eventex 2024 Global Awards, “Project Playground: 23 Choices” emerges as a frontrunner, boasting an impressive five nominations. John Linssen, Sales Manager at…
News
| 2 May 2024

SugarFactory is buzzing with brand new energy

From various positions at ING to creating concepts and events through her own company. Right at the start of the conversation, it becomes clear that Sabine Fredriks, a new…
News
| 1 May 2024

Sabine Fredriks appointed as new director of SugarFactory

SugarFactory is pleased to announce Sabine Fredriks as its new managing director, as of 1 February 2024. She succeeds Denise Schimmel, the visionary founder of SugarFactory (formerly known as…
News
| 1 February 2024

Project Playground: 23 Choices

It’s time to get excited once again: the second edition of Project Playground awaits! After the success of the first edition, this second edition promises to be even more…
News
| 3 August 2023

Our tips for organising a successful product launch

Organising a product launch event can be a challenging yet exciting opportunity for event planners and corporates. A well-executed product launch not only creates brand awareness but also helps…
News
| 13 July 2023

SugarFactory protects visitors from hearing damage

If you have been following the Dutch news lately, you might know: hearing damage among young people is increasing significantly. In anticipation of the recently issued advise of the…
News
| 8 December 2022